Brand Story
Eyedefinition Concepts was born out of a personal journey—a journey rooted in the founder’s struggle to find cosmetics that truly worked for her black skin. Frustrated by the lack of products that catered to her unique beauty needs, she envisioned a brand that would be a one-stop service, offering not just makeup but a complete range of products designed to enhance the natural beauty of people of color.
What began as a makeup service has now evolved into a full-fledged cosmetics brand, dedicated to empowering individuals with high-quality products that celebrate and enhance the beauty of melanin-rich skin.
Mission Statement
Our mission at Eyedefinition Concepts is to provide innovative, high-quality cosmetics that cater to the unique needs of people of color, empowering them to embrace and enhance their natural beauty.
Vision Statement
Our vision is to be the leading cosmetics brand that champions inclusivity and diversity, offering a one-stop solution for all beauty needs, and redefining beauty standards for people of color around the world.